Title: New Television Experience
Client: now Broadband TV


Objective:
PCCW is Hong Kong's Largest telecommunication company. This campaign was launched to generate awareness of PCCW's "now Broadband TV" (similar to Cable TV but delivered via broadband internet connection to a set-top box) which is a newly launched TV service providing high quality TV channels and interesting programs.

Idea/Strategy:

To support the brand proposition of "A new TV experience with high quality TV programs" each creative unit is based on one of the TV channels.

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