New Television Experience
Client: now Broadband TV
PCCW is Hong Kong's Largest telecommunication company. This campaign
was launched to generate awareness of PCCW's "now Broadband TV" (similar
to Cable TV but delivered via broadband internet connection to a set-top
box) which is a newly launched TV service providing high quality TV
channels and interesting programs.
To support the brand proposition of "A new TV experience with high quality
TV programs" each creative unit is based on one of the TV channels.