Title: New Television Experience
Client: now Broadband TV

PCCW is Hong Kong's Largest telecommunication company. This campaign was launched to generate awareness of PCCW's "now Broadband TV" (similar to Cable TV but delivered via broadband internet connection to a set-top box) which is a newly launched TV service providing high quality TV channels and interesting programs.


To support the brand proposition of "A new TV experience with high quality TV programs" each creative unit is based on one of the TV channels.

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