Title: Loading
Client: Save the Children Hong Kong


Objective:

To generate awareness on Save the Children Hong Kong. To encourage users to Join "Walk for Luck 2004" and help raise money to improve the way of life of children in rural China.

The client has no media budget. We used a viral e-mail with a link that opens a pop-up window. This pop-up has a single purpose: to keep the viewers wait and wait and wait until they shut the window. Then we hit them with a message - one that easily disrupts their emotional state and replaces it with another that drives them to take action.

 

Loading
To view the work, please turn off the pop-up blocker then click on the link above.