Title: All the World's a Pizza, Hot Contents!, Hard to Let Go
Client: Pizza Hut

Objective :
If you're like most people, you might think Pizza Hut is a fun place but you wouldn't expect too much from the food. But did you know Pizza Hut carefully selects ingredients from around the world (like imported Italian pasta)? And that their delivery folks use heated thermal bags to keep your food at 70C° We wanted to make people aware of these little-known facts - and do it in a fun and interactive way.

Idea/Strategy:
Most of our targets are young, fun-loving and web-savvy. We launched an interactive web banner campaign to show that fun and fine food don't have to be mutually exclusive.

Online banners: